- What is your age range?
- 15-25
- 26-35
- 36-45
- 46-55
- 56+
- What is your gender?
- Female
- Male
- What kind of Internet connection do you have?
- Dial-up DSL
- Cable
- T1 or better
- Don’t Know
- How many hours of TV do you watch per day?
- 0-3
- 4-7
- 5-8
- 8+
- How often do you rent movies a month?
- 0-3
- 4-7
- 5-8
- 8+
- Are you likely to watch a re-run of a TV show?
- Yes
- No
- Would you pay for a service that provides “on-demand” TV shows, which will enable you to watch TV programs (past and present) at your earliest convenience?
- Yes
- No
- Maybe
- How much would you be willing to pay a month for this service?
- $5-$8
- $8-$11
- $11-$14
- $14-$17
- $17-$20
- Please choose the response(s) closest to your reasoning for not wanting this service.
- Cannot afford the service
- Don’t watch enough TV shows to justify paying for a monthly service
- Not sure about the variety of shows available/need more information
- Other (please specify)________________________________________________
- Which service do you use to watch TV?
- Basic Cable
- Digital Cable
- Dish/Satellite
- Other (please specify)
- What is your income level
- < 25,000
- 26,000-50,000
- 51,000-75,000
- 76,000-100,000
- +100,000
- prefer not to state
(If yes, move to next question. If no, move to question 9).